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Our blog is your go-to source for all things advertising and marketing. Here, our thought leaders share valuable insights into the industry and proven strategies for success.
Every year, dealerships allow thousands, and in some cases hundreds of thousands, of co-op dollars to expire. This doesn’t happen because dealers lack marketing needs or growth ambitions.
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Dealerships are entering 2026 in an uneven inventory environment. Overall supply has stabilized compared to the pandemic years, but availability still varies widely by brand, segment, and geography.
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As mobile usage continues to soar, businesses must ensure that their websites are optimized for all devices, providing an equally seamless experience across desktop, tablet, and mobile.
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For years, federal EV tax credits carried real weight in a shopper’s buying decision. They softened price resistance and gave dealerships an easy place to start the conversation. Today, that support is gone, and EVs are being evaluated more like...
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Every campaign that truly performs is powered by a story, a narrative that resonates with the audience and builds a bridge between a brand and its customers.
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When your brand lacks a consistent voice, you risk confusing your audience, weakening your message, and losing out to competitors who are more cohesive and compelling.
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In today’s fast-moving automotive market, timing and relevance determine whether a shopper becomes a buyer. Consumers are more informed than ever and...
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Buick GMC dealers are entering an important moment of digital transformation. As dealerships refine their online presence with their new Buick GMC dedicated websites, there is a meaningful opportunity to strengthen brand visibility, improve search performance, and connect more effectively with shoppers who already show strong...
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The automotive market is at a turning point. Hybrid and electric vehicles (EVs) have seen rapid adoption, yet new challenges are reshaping the landscape. Federal EV tax credits expired, removing a key incentive that drove consumer purchases. These shifts affect...
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Most dealers aren't struggling because they're doing something wrong. They're navigating a market that has shifted dramatically in recent months.
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