Advertising News for the New Media.
Stream Companies Receives Acceptance into Facebook Studio For La Yogurt Probiotic’s “Bottomless Cup Campaign”
La Yogurt Probiotic’s yearlong Facebook campaign gains the brand more than 85,000 Likes while increasing overall brand awareness. Malvern, PA – Stream Companies, a fully integrated advertising agency in the Philadelphia area, today announced its acceptance into the “Gallery” from
4 Tactical Tips To Creating A Monthly Content Marketing Plan
By now, many business owners are fully aware of the benefits of content marketing - from SEO, to building trust with new prospects and generating new leads, to sales support and customer loyalty, and so on. (more…)
What We Can Learn From Google’s Tanking (And Un-Tanking) of RapGenius.com
As anyone who has run afoul of Google in the past will tell you, it is no picnic. When SEO agency iAcquire was accused of buying links for client Dun & Bradstreet, Google de-indexed the site altogether. During the Panda
How To Use Pinterest Place Pins To Get Your Business Found
What are Pinterest Place Pins? (more…)
How Business Owners Use Google Analytics To Gain An Edge & Make Smarter Decisions
As more and more marketing efforts migrate into the digital space, business owners and marketing executives have grown to expect quality data and reporting for every campaign. This expectation has become increasingly important as the ability to track and measure
Putting Your Audience into Motion with Content
Looking for a new bookmark to add for 2014? Make it Upworthy. (more…)
UPDATED: How To Make HubSpot And Google Analytics All-Time BFFs
Everyone knows what a playdate is: it’s an arranged friendship that always had you awkwardly sipping a juice box, sitting with a kid you never would have been friends with otherwise, and counting the seconds until it was over. But
How Small Businesses Compete and Win in the Cutthroat SEO Market
I have always been a champion of small business SEO, and one of the most common questions I hear is, “with my limited budget, how do I rank above the large businesses in my industry?” (more…)
3 Things I learned My First Month at Stream Companies
Working as a graphic designer for 4 years in a variety of industries, I finally understand what it means when people say, “you won’t work a day in your life when you have a job you love.” It’s been 30
Your Guide To Website Redirection: 301 Redirect vs. Canonical Tags
When it comes to web page redirection, deciding which method of redirection to use can be as stressful as Harrison Ford in Air Force One deciding which wires to cut to defuse the bomb. Of course, President Marshall makes the
How To Use Site Information Architecture To Create A Better User Experience
Information Architecture: What It Is & How to Use It (more…)