Advertising News for the New Media.
Tell Me More, Tell Me More: Semantic Search & Long-Tail Keywords
Think of the questions you would ask if someone wanted you to purchase shoes for them online: What size? Where will you wear them? What color? (more…)
4 Ways That Negative Reviews Can Help Your Business
Sounds counterintuitive, right? Why would negative reviews help your business? (more…)
Why You Don’t Want $5 SEO Services
Before even considering the price of SEO services, it’s a good idea to take a step back and consider just what SEO is. (more…)
Local Link Building Strategies: Structured vs. Unstructured Links
Citations play a big role in the SEO world and ultimately increase a business’ digital presence. Here at Stream Companies, the digital PR coordinators take part in the development of client citations. (more…)
Evergreen Content 101: How to Win Every Time
In the content marketing world, you can kick up your site’s performance by using evergreen content to its full potential. (more…)
An Inbound Marketers’ Guide to Dating Your Customers
No, I don’t mean dating your customers romantically. Rather, I’m talking about using the same approach to dating as a guide to building relationships with your customers. (more…)
How SEO Can Help Any Business
SEO may be a new acronym for some people like it was for me six months ago. Looking up what exactly search engine optimization is can be overwhelming, and knowing exactly what to do with it can be even more
Keywords: Dead or Alive?
Debates in the digital marketing industry are now questioning whether keywords are still king for SEO. The reigning factor used to be the sheer number of keyword usage on a site since Google only collected rankings information based on the
Big Changes in Local SEO: Your Guide to Google’s Local Snack Pack Results
Local Snack Pack: More Than a Pudding Cup (more…)
3 Reasons Why Your School/University Needs a Content Marketing Strategy
It can take a while for a prospective student to choose a School or University, as the process of deciding where to further their passions requires diligent research and lots of thought. The long decision-making process provides opportunities for Schools