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Our blog is your go-to source for all things advertising and marketing. Here, our thought leaders share valuable insights into the industry and proven strategies for success.
For years, federal EV tax credits carried real weight in a shopper’s buying decision. They softened price resistance and gave dealerships an easy place to start the conversation. Today, that support is gone, and EVs are being evaluated more like...
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Every campaign that truly performs is powered by a story, a narrative that resonates with the audience and builds a bridge between a brand and its customers.
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When your brand lacks a consistent voice, you risk confusing your audience, weakening your message, and losing out to competitors who are more cohesive and compelling.
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In today’s fast-moving automotive market, timing and relevance determine whether a shopper becomes a buyer. Consumers are more informed than ever and...
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Buick GMC dealers are entering an important moment of digital transformation. As dealerships refine their online presence with their new Buick GMC dedicated websites, there is a meaningful opportunity to strengthen brand visibility, improve search performance, and connect more effectively with shoppers who already show strong...
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The automotive market is at a turning point. Hybrid and electric vehicles (EVs) have seen rapid adoption, yet new challenges are reshaping the landscape. Federal EV tax credits expired, removing a key incentive that drove consumer purchases. These shifts affect...
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Most dealers aren't struggling because they're doing something wrong. They're navigating a market that has shifted dramatically in recent months.
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A healthcare website is often the first interaction a patient has with your practice or organization. It's a valuable tool for attracting patients, providing clear information, and guiding them toward care. With the many websites we’ve built for our healthcare clients, we've seen that there are very specific elements a site must have in...
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Co-op advertising can be one of the most powerful tools for dealers when executed correctly. Manufacturer funding provides dealerships with the opportunity to promote products in their local markets while leveraging brand authority. Mismanaged co-op funds, however, can lead to wasted budgets,...
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For many dealerships, the first week of every month feels like the calm before the storm. OEM incentives trickle in, marketing teams scramble to update specials, and the real push for sales often doesn’t begin until mid-month. By that point, valuable early-month...
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