A Honda dealership wanted to increase their presence in local search, specifically for “dealer near me” search queries. By adding a new landing page and custom content to the website, the dealership increased their organic search results performance and form submissions.
The Challenge
Increase local traffic to the website; target low funnel shoppers.
Solution
Produce geotargeted landing pages, such as “Honda Dealer near
Aurora, Colorado”.
.
Results
+61.4% YoY (255 vs 158) increase on the dealer’s total organic keywords for SEO dealer near me content produced.
- Total Organic traffic to the site increased +11.15% (38,456 vs 34,599) YoY.
- Organic form submissions MTD increased +128% MoM (16 vs 7) from Honda
Dealer landing pages.
