Paid Search Traffic 

The Challenge

Even with the model’s popularity, a large F-150 inventory poses challenges when it comes to moving more trucks off the lot. That’s why Byers Ford turned to Stream Companies in April 2019 to help drive more F-150-qualified digital traffic with paid search.

Solution

A paid search campaign can deliver an immediate boost in digital traffic. Understanding the value of capturing quality F-150 users and driving them to the Byers Ford website, Stream put together a three-part strategy that focused on audience targeting and paid search keyword improvements.