Featured Client
A Hyundai dealership wanted to increase EV sales, specifically for the IONIQ 5 and IONIQ 6. The dealership wanted to capture as many electric-vehicle search queries in their target area and direct them to a landing page featuring the 2023 inventory for the IONIQ 5 and IONIQ 6 models.
The Challenge
Capture as many electric-vehicle search queries in their target area and direct them to a landing page.
Solution
Paid Search Performance Max EV Model Campaign.
Results
- Objective: Increase EV sales, with a specifi c focus on the IONIQ 5 and IONIQ 6 models.
- Target Audiences: EV shoppers across all digital channels
- Tactics: Paid Search Performance Max EV Model Campaign including an Audience
Signal of “Electric Cars for Sale, Electric Cars in Denver, Hyundai Electric Cars, Electric
Cars near Me, IONIQ 5 for Sale, IONIQ 6 for Sale” - Messaging: Drive electric in the new 2023 IONIQ 5 or IONIQ 6
- Budget: $3,081
- Results: 18,113 Impressions; 680 Conversions; $4.53/Conversion; $1.44 CPC
Capture EV Demand with Precision Paid Search Campaigns
This Hyundai dealership used a targeted Performance Max strategy to promote the IONIQ 5 and IONIQ 6, generating 680 conversions and over 18,000 impressions at just $4.53 per conversion. With smart keyword signals and focused landing pages, they turned EV interest into real leads.
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