Featured Client
The Challenge
Develop and implement strategic initiatives aimed at increasing Norm Reeves Honda West Covina’s market share and driving growth in new Honda Civic sales.
Solution
Total Market Influence (TMI), Geo-Addressable Display, and Conquest Video
Utilizing industry-leading market data from AUTOFLYTE and layering in first-party data from FullThrottle’s Integrated Marketing Cloud (IMC), Stream Companies uncovered the highest opportunity markets. From there, our team developed a multi-channel integrated strategy to reach consumers in battleground markets and first-party Honda Civic shoppers.
Understanding Numbers: Norm Reeves Honda West Covina (NRHWC) Backyard Market Shares
With four Honda dealers within a 10-mile radius, NRHWC is in a competitive market. Protecting their local area is integral to our marketing strategy to garner local leads and maintain the dealer’s market share.
Utilizing AUTOFLYTE and the IMC, key data was gathered to help build an integrated and budget-efficient strategy.
This chart highlights NRHWC’s 90-day, year-over-year sales, showing a decline at the
beginning of 2024 compared to December 2023.
Narrowing Our Marketing Campaign’s Focus to Increase Customer Retention
We devised a strategy targeting the backyard market of the dealership as well as battleground zip codes. The goal was to maintain a brand presence and retain current customers. This is essential to preventing defections to nearby dealerships.
The chart includes a breakdown of the areas near the dealership with the highest opportunity to increase market share and grow sales. We narrowed in on areas within 10 miles of the dealership with less than 20% market share.
Stream Companies led a multi-channel conquest strategy focusing on areas within 10 miles, with less than 20% of the vehicle market share. Stream also identified, with the help of AUTOFLYTE, the top-opportunity vehicles for this marketing campaign:
- Honda CR-V
- Honda Civic
- Honda Civic Hybrid
- Honda HR-V
Stream Companies Implemented a Multi-Channel Integrated Conquest Solution
This increased-awareness marketing approach made May the highest-driving sales month of 2024 for NRHWC at the time of this case study.
Honda Civic sales are estimated to increase 39% year over year with this approach.
Stream Clients Generate Higher Sales with a Multi-Channel Marketing Solution
Stream Companies can help your dealership create an effective marketing campaign using AUTOFLYTE’s backyard insights and key sales
information from your dealership. Our partnership and leveraging of critical data results in more overall sales, brand awareness among shoppers, and valuable insights into sales in your local area.
Protect Market Share and Drive Sales With a Data-Backed Strategy
In one of the most competitive Honda markets, Norm Reeves Honda West Covina used Stream Companies’ multi-channel conquest approach to retarget battleground zip codes, protect their backyard, and increase Honda Civic sales by an estimated 39% year over year. With AUTOFLYTE and IMC data, every move was backed by real opportunity.
Let’s Build a Strategy That Defends Your Turf and Drives Growth
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