CASE STUDY

Norm Reeves Brand Success Story

Featured Client

The CAR Group, which stands for the Conant Auto Retail Group, is the parent company of Norm Reeves Superstores

The Challenge

The CAR Group didn’t have any consumer-facing messaging, and not all their rooftops embodied the Norm Reeves brand messaging.

Solution

We renamed all their dealerships under the Norm Reeves umbrella, including dealerships in Southern California, Florida, and Texas markets to create a consistent brand that emphasized their unique selling propositions (USPs) and resonated with consumers.