Featured Client
A mattress retailer partnered with Stream to connect marketing spend to actual sales and expand their presence across ten markets.
The Challenge
A large mattress retailer wanted to verify if their marketing was directly attributing to sales. Before teaming up with Stream Companies, tying sales dollars to marketing was a challenge. Old analysis tools, including those using third-party cookies, weren’t giving them the details or visibility into attribution they needed.
Solution
Stream Companies identified over 6,000 households each month and deployed targeted campaigns. Sales jumped 21.82% in the first quarter, driving a half-million dollars in revenue and validating their market expansion strategy.
Results
Stream Companies was able to take their basic audience data and resolve their audience into household-level, first-party data. Targeted ads were sent to identified website visitors and their influence was tracked over time, with full visibility into attribution.
In just their first quarter of using Stream Companies’ patented technology, their sales spiked by 21.82%, tracking back to households in their main markets. On average, Stream Companies identifies 6,217 households a month for this retailer.
Stream Companies’ audience identification platform ties marketing campaigns to real sales dollars. The detailed data and identified households from Stream Companies gave the mattress retailer confidence to invest more in their existing markets and expand into new ones, knowing they’d be able to target and influence them with their marketing campaigns.
They started advertising in three markets, tacking on another three before the year was out after seeing success in their campaigns. Soon, they had exploded into 10 markets, doubling down on marketing in the spots they already knew well. This strategy paid off, with a half-million dollar sales increase — all tracked back to audiences identified and targeted by Stream Companies.
Turn Data Into Sales with Targeted Attribution
This national mattress retailer saw a 21.82% sales spike and expanded into 10 markets by tying real sales to real households—no cookies, no guesswork. If you’re ready to grow with confidence, we’ll show you how to track every dollar.
Let’s Make Your Marketing Work Smarter.
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