Total Market Influences Increases Used Car Sales 

The Challenge

With a limited supply of new vehicles, Harr Toyota had to adjust their strategy to focus on moving used cars off their lot. To do that, they needed to both adjust their messaging to reach drivers who were interested in buying a used car and attract in-market consumers who hadn’t done business with them before.

Solution

To reach more in-market consumers, Stream implemented a Total Market Influence (TMI) approach. This allowed Stream to target more individuals who were in the market for a used car and market to them through a variety of mediums, including geo-targeting. Additionally, Stream worked with the client to create messaging that was strong enough to convince people to visit the dealership.