Featured Client
A national home remodeling brand used Stream’s audience identification technology to increase sales and uncover key geographic insights.
The Challenge
A national home remodeling brand used Stream’s audience identification technology to increase sales and uncover key geographic insights.
Solution
Stream’s platform identified hand-raisers on the website and marketed to them directly, increasing average ticket value by 9% and revenue by 12%. Regional insights also helped guide smarter marketing budget allocation.
Results
In a one-month lookback, the home remodeling center increased their total revenue across their Northern and Southern California regions by 12%. Perhaps more importantly, the disparity between regions demonstrates how Stream Companies’ patented technology can help a business identify which geographic areas are most profitable.
Results
In their Southern region, transactions totaled $1,004,107 with an average ticket value of $24,490. The home remodeling center can now contrast this with their Northern region, which brought in only $199,398 at an average ticket value of $22,155. In other words, their marketing campaigns in Northern California returned about 80% less revenue than campaigns in the south, and Northern customers spent less on average. This information will be crucial in helping the home remodeling center make effective decisions on where to allocate marketing budget in the future.
From a top level, this additional revenue came solely through new leads generated by Stream Companies’ AdTech. Because our platform identifies hand-raisers who are active on the client’s site, these weren’t ordinary leads — they were extremely high quality and ready to buy. As a result, the ticket value for a converted lead identified by our platform was 9% higher than the home remodeling center’s average.
Stream Companies helps you identify your website visitors, turning them into real in-market addressable households that you can reach with your marketing campaigns and measure results back to actual transactions. In this home remodeling center’s instance, they were able to attribute an increase in sales and ticket values to audiences identified and marketed to with Stream Companies’ technology – and break down campaign results by geographic location.
Use Regional Insights to Drive Smarter Growth
This national home remodeling center increased revenue by 12% in just one month by identifying high-quality leads and pinpointing top-performing markets. With Stream Companies’ audience identification and AdTech, they now know where to invest for the highest return.
Let’s Build a Strategy That Targets Where It Matters Most.
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