Featured Client
A Toyota dealership wanted to reach customers who had not been in for service the last 12 months. To stand out among their area competitors and drive immediate traffic to the service drive, the dealer featured oil change services for $9.99.
The Challenge
Reach customers who have not serviced with the dealership in the last 12 months.
Solution
Geo-Addressable Video, and Geo-Addressable Display that directed visitors to Xtime app to schedule service.
Results
- Target Audience: Improve customer retention and increase awareness about
discounted oil change services. - Target Audiences: Customers who had not serviced with their dealership in the
last 12 months. - Tactics: Geo-Addressable Video, and Geo-Addressable Display that directed
visitors to Xtime app to schedule service. - Messaging: $9.99 oil change
- Budget: $2,000
- Results: Targeted 2,754 Households
- Service Conversions: 348 ($5.74/Conversion)
- Service Revenue: $155,000
- Average RO: $445
Unlock High-Intent Service Engagement with Targeted Reach
This Toyota dealership reactivated lapsed customers using geo‑addressable video and display campaigns focused on a $9.99 oil change offer. They delivered targeted reach to those who hadn’t serviced in over 12 months and drove immediate traffic to the service drive.
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