A Chrysler Dodge Jeep Ram dealership started Geo-addressable display and video in February 2023 to stay in front of website visitors after they leave the dealership site (without submitting a lead). The dealership wanted to stay in front of website visitors with a Why Buy message since there’s heavy in-market competition. At the end of the year, this store underwent a complete staff and management change and wanted to re-circulate their Why Buy and tagline messaging.
The Challenge
Re-circulate their Why Buy and tagline messaging.
Solution
Service visitors from last 90 days with a 3-month video campaign.
Results
- Target Audience: Service visitors from last 90 days with a 3-month video
campaign.- Web Audience Planner: Last 90 days of people who have visited a service page
on the website. This would include schedule service, tires, brakes, etc. - DMS Audience Planner: Never Serviced & Defected customers in the DMS
over the last year.
- Web Audience Planner: Last 90 days of people who have visited a service page
- Budget: $4,500
- Results: Video influenced 3,523 transactions; $1.27/opportunity
- Sales: 274
- Service Appointments: 3,249


