Featured Client
A Toyota dealership was focused on increasing service retention and wanted to reach service customers who have not been to their service department in more than two years.
The Challenge
Defected service customers who haven’t serviced in 2-plus years but serviced at least once before.
Solution
Increasing service retention.
Results
- Target Audience: Defected service customers who haven’t serviced in 2-plus years
but serviced at least once before. - Messaging: Reengage defected customers using holiday insert mailer with $50
voucher good towards any service appointment. - Budget: $5,000; targeted 2,902 Households
- Results: Direct Mail influenced 600 sales and service transactions; $8.33/opportunity
- Sales: 23
- Service Transactions: 577
Bring Back Lapsed Customers With Targeted Direct Mail
This Toyota dealership reactivated long-lost service customers using a $50 holiday mailer, generating 600 total transactions and $8.33 per opportunity. With Stream Companies’ Geo-Addressable Direct Mail, they turned dormant contacts into real revenue.
Let’s Create a Mail Strategy That Drives More Service and Sales
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