Featured Client
A Kia dealership wanted to reach visitors from the last 60 days who visited their website. The dealership activated video and display advertising, specifically targeted to website visitors from the last 60 days who have not yet converted.
The Challenge
Reach website visitors from the last 60 days.
Solution
All primary campaign addressable households available in fullthrottle.ai for the past 60 days. Messaging: There’s never been a better time to trade up to a new Kia.
Tactics
- Target Audience: All primary campaign addressable households available in
fullthrottle.ai for the past 60 days. - Messaging: New-car focused; buy your new car from the comfort of your home
with “Frisco Express.” - Budget: $8,069.88
- Results: 619 total dealer transactions; $13/opportunity
- Video influenced 319 transactions; $18/opportunity
- Display influenced 300 transactions; $7/opportunity
- Sales: 87
- Service Appointments: 532
Reach, Retarget, and Convert With Geo-Addressable Video and Display
This Kia dealership activated targeted campaigns to re-engage recent website visitors, resulting in 619 total transactions at just $13 per opportunity. With messaging focused on convenience and at-home buying, they drove 87 sales and 532 service appointments using Stream Companies’ platform.
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