Featured Client
In competitive automotive markets, many dealerships struggle to keep their digital advertising efficient while also expanding market share. Traditional broad targeting often wastes budget by serving ads in oversaturated geographies or competing against dealers with stronger inventory positions. Stream Companies was able to help a Florida-based dealership cut CPC and boost conversions substantially using precisely targeted VLAs.
The Challenge
A Florida Chevrolet dealership partnered with Stream Companies to overcome this challenge. The goal was simple: maximize return on ad spend by improving targeting precision within Google’s Vehicle Listing Ads (VLA) platform.
Solution
Instead of taking a “spray and pray” approach, Stream Companies designed a hyper-targeted VLA strategy that focused on geographies with low inventory competition. By geofencing around dealerships unlikely to rank well due to weak or mismatched inventory, Stream positioned dealership ads to dominate those searches at a lower cost.
Tactics
The dealership was able to “snowball” market share in new areas without overspending by using the following strategy:
Inventory-driven targeting
Leveraging the dealer’s live feed to ensure only in-stock models populated in relevant searches.
Geo-targeting efficiency
Prioritizing markets where inventory shortages limited local competitors.
Cost-focused optimization
Capitalizing on less competitive areas to lower cost-per-click (CPC) while capturing qualified traffic.
Results
The campaign delivered transformative results, showing that precision targeting with VLAs can outperform traditional broad-based campaigns:
-20%
in cost-per-click (CPC)
+75%
in clicks
+150%
in conversions
-42%
in cost-per-conversion
Conclusion
Vehicle Listing Ads are uniquely powerful because they connect ready-to-buy shoppers directly with live dealer inventory. By strategically placing ads where competitor visibility was low, Stream maximized both efficiency and conversion potential.
This campaign demonstrates how VLA optimization can not only cut wasted spend but also accelerate market share growth in competitive automotive landscapes.
Get More Leads for Less with Smarter VLA Targeting
By geo-targeting low-competition areas and optimizing in-stock inventory, this Florida Chevy dealer cut CPC by 20%, boosted conversions by 150%, and expanded market share without overspending. With the right VLA strategy, efficiency and growth can go hand in hand.
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