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CASE STUDY

How Vaughan Automotive Grew New and Used Sales by 60%

Featured Client

Vaughan Automotive

To increase dealership sales while cutting advertising costs, Vaughan Automotive partnered with Stream Companies, implementing the Integrated Marketing Cloud (IMC). The result: a 60% boost in new and used sales while reducing ad spend by 30%.

The Challenge

Increase sales while decreasing ad spend.

Solution

Audience-identifying tools and insights on mediums driving sales available via the Integrated Marketing Cloud.

Tactics

Toyota of Boerne and Mike Calvert Toyota, two stores within the Vaughan Automotive Group, were facing a challenge to drive higher sales volume while lowering the cost of customer acquisition.

The key was transforming anonymous website traffic and disjointed CRM data into actionable sales opportunities using the IMC, a tech-enabled marketing suite that combines:

  • Website Audience Identification
  • First-Party Data Audience Targeting
  • AI-Enhanced CRM Integration
  • Audience Planner + Activation Platform
  • Transparent Campaign Attribution

Results

Stream Companies’ IMC delivered what legacy agencies couldn’t: transparent performance, efficient targeting, and meaningful ROI. For Vaughan Automotive, that translated into nearly 19,000 units sold, record-breaking growth, and a leaner marketing budget.

Vaughan Automotive Performance Overview
Vaughan Automotive Total Sales Growth

Discover What Tech-Integrated Marketing Can Do For Your Business

Vaughan Automotive increased sales while cutting ad costs by partnering with a fully integrated marketing team. You can achieve the same with the right strategy, creative execution, and performance-driven approach.

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