CASE STUDY
HVAC Holding Company with 15 Operating Companies Sees High Project Value and Record ROI with Stream Companies
Featured Client
This HVAC holding company rolled out Stream’s tech across 15 brands and saw record-breaking revenue and job values from their marketing investment.
The Challenge
An HVAC holding company was looking for a way to help their 15 operating companies stand out among the crowd. They wanted to use cutting-edge advertising technology to provide overwhelming value and boost sales within their brands.
Solution
Stream identified tens of thousands of in-market households and deployed omnichannel campaigns. Jobs assisted by Stream’s platform generated an average of $288 more per ticket, driving $22.9 million in revenue and a 3,420% ROI.
Goal
Our client wanted to pilot Stream Companies’ patented technology on a handful of their HVAC operating companies that were distributed across the country. If the platform proved to increase revenue for assisted jobs over those that were unassisted by Stream Companies, the holding company would roll out the platform to other operating companies.
Tactics
- Stream Companies’ patented technology identified tens of thousands of households, resulting in $22.9 million in revenue and a 3,420% return on investment.
- SmartMail: This direct mail initiative targeted website visitors who our AI buyer propensity model identified as being closest to a purchase decision, providing timely and relevant communication.
- Digital Marketing: Digital marketing ads targeting identified households with social media ads and display ads
Results
The HVAC holding company started using Stream Companies for eight operating companies in their first month. That month, our platform assisted in $3,008,974 in total revenue generation. Month two saw three more operating companies join, resulting in $3,316,939 in assisted revenue. The holding company rolled out Stream Companies to 14 of their HVAC operating companies in their fourth month, generating $4,349,872 in assisted revenue, which accounted for 12% of combined revenue for all HVAC operating companies owned by the holding company.
In addition to baseline revenue, jobs that were sold with assistance from the Stream Companies’ audience identification platform were more valuable to HVAC companies. The ticket value for Stream Companies’ identified households was $1,406 — a $288 increase per job. Put another way, 100 HVAC jobs sold using our platform would generate nearly $30,000 more revenue on average, leading to ROI percentages in the multiple thousands.
Unlock High-Value Revenue with Performance-Driven Marketing
This HVAC holding company generated $22.9M in revenue and a 3,420% ROI by using Stream Companies’ AdTech across 15 operating companies. With smarter targeting and higher ticket value per job, the results speak for themselves.
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