Featured Client
This remodeling retailer used Stream’s first-party data to reach untapped audiences and identify where marketing dollars were driving the most impact.
The Challenge
A nationwide remodeling retailer had a goal to generate new leads and increase sales from their existing target audience. Stream Companies’ patented technology identifies and resolves website visitors into addressable households of net-new audiences that the remodeling retailer couldn’t reach with traditional retargeting methods.
Solution
Stream’s platform generated high-intent leads that boosted revenue by 12% and increased average ticket value by 9%. Regional analysis revealed an 80% performance gap that helped guide future investment.
Results
In a one month lookback, the remodeling retailer increased their total revenue across their Northern and Southern California regions by 12%. Perhaps more importantly, the disparity between regions demonstrates how Stream Companies can help a business identify which geographic areas are most profitable.
In their Southern region, transactions totaled $1,004,107 with an average ticket value of $24,490. The remodeling retailer can now contrast this with their Northern region, which brought in only $199,398 at an average ticket value of $22,155. In other words, their marketing campaigns in Northern California returned about 80% less revenue than campaigns in the south, and Northern customers spent less on average. This information will be crucial in helping the remodeling retailer make effective decisions on where to allocate marketing budget in the future.
From a top level, this additional revenue came solely through new leads generated by Stream Companies’ AdTech. Because our platform identifies hand-raisers who are active on the client’s site, these weren’t ordinary leads — they were extremely high quality and ready to buy. As a result, the ticket value for a converted lead identified by our platform was 9% higher than the remodeling retailer’s average.
Stream Companies helps you identify your website visitors, turning them into real in-market addressable households that you can reach with your marketing campaigns and measure results back to actual transactions. In the remodeling retailer’s instance, they were able to attribute an increase in sales and ticket values to audiences identified and marketed to with Stream Companies’ technology – and break down campaign results by geographic location.
Use Data to Drive Smarter, More Profitable Growth
This national remodeling retailer saw a 12% revenue lift and pinpointed high-performing markets with Stream Companies’ AdTech. With more valuable leads and clear regional insights, they now know exactly where to invest next.
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