Featured Client
This multi-market personal injury law firm used Stream’s technology to identify website visitors and turn them into qualified leads at a lower cost per acquisition.
The Challenge
The firm was spending an average of $100 per click and over $1,200 per client acquisition. They needed to lower costs by converting more site visitors into cases.
Solution
Stream’s platform identified 1,500 households monthly and deployed targeted marketing that led to 160 converted cases in a single quarter. The firm expanded to new markets after seeing measurable success.
A multi-market personal injury law firm aimed to convert more of its website traffic. When they signed on with Stream Companies, they paid an average of $100 per click. The average cost per acquisition for law firms was $1,214 at that time. They wanted to spend less than $1,000 per acquisition, which meant they needed to convert more of their website traffic to lower costs.
Only around 3% of website visitors convert into leads. Stream Companies’ patented technology, can transform website visitors into leads, capturing the other 97%.
After Stream Companies’ audience identification platform script was installed on their website, the software transformed their previously programmatic audiences into household-based, first-party data. Stream Companies sends instant and look-back marketing campaigns to their website visitors, including direct mail, and digital display ads. The platform can also see where shoppers come from and what marketing channels influenced them. Our AI tracks their journey through the funnel, sending the right message at the right time.
On average, this firm has 1,500 visitors identified monthly. In a single quarter, this personal injury law firm increased their converted cases by 0.86% due to households identified by Stream Companies. They had 160 converted cases and 128 non-converted cases (cases they could not take on to represent) thanks to Stream Companies’ ability to identify in-market audiences. Since they could convert visitors into leads, they spent far less on acquisitions—and a single client can bring in millions in revenue.
Our revenue attribution and AI insights for client propensity have provided this firm with the critical insights and analytics needed to make confident marketing decisions. They started with the Florida market and added on Nashville after seeing significant success with our technology.
Their industry is a quick-decision industry. People are quick to pick a personal injury attorney. The speediness of Stream Companies’ platform has helped guide prospective clients through the funnel. In addition, our Immersive Household® managed advertising sends the right message at the right time to their website visitors.
Convert More Website Visitors Into High-Value Clients
This multi-market law firm reduced acquisition costs and gained 160 new cases by turning anonymous web traffic into identifiable leads. With Stream Companies’ AI-powered targeting and rapid funnel activation, they’re capturing more of the 97% who don’t convert on their own.
Let’s Turn Your Website Traffic Into Real Cases.
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