WHO WE PARTNER WITH
MY27 Atlas Volkswagen Dealer Acceleration Program
October 2026 – April 2027
The MY27 Atlas Dealer Acceleration Program connects sell-down, launch and sustained demand into one continuous media strategy. It starts by putting the right offers in front of shoppers who are ready to buy current Atlas inventory, then shifts to building excitement around MY27 and continues re-engaging those shoppers throughout the 60–90 day automotive purchase journey.
With audience identification, compliant offers, lead capture and media activation working together, your dealership can stay connected to Atlas shoppers from their first interaction through the sale.
The MY27 Atlas Media Roadmap
Phase 1
Sell Down: October – December 2026
Urgency-driven messaging and precision targeting clears MY26 inventory
Focus Audience
- Atlas in -market families
- Competitive 3 -row SUV shoppers
- Offer seekers
- Previous Atlas website visitors
- Engaged shoppers
Suggested Tactics:
Meta Auto Inventory Ads, Online Video, Previous Visitor Retargeting, Display
Tools Active:
Retail Ready | NitroLeads
Phase 2
Launch: January – February 2027
Begin awareness and consideration for the MY27 Atlas
Focus Audience
- Adults 25–54
- Households with children
- In-market SUV + minivan shoppers
- Volkswagen + competitive intenders
- Premium SUV Messaging
Suggested Tactics:
Reddit 1:1 media match, TikTok 40% media match in November, Online Video, Meta, Display
Tools Active:
Retail Ready | NitroLeads
Phase 3
Sustain: Beginning March 2027
Maintain demand to drive sales. Capture new and current buyers who entered your funnel but have not engaged.
Focus Audience
- High -intent Atlas shoppers
- Retargeted website visitors
- Competitive 3 -row SUV shoppers
- Ongoing SUV/minivan shoppers
Suggested Tactics:
Retargeting, CTV, Display, budget flex by market
Tools Active:
Retail Ready | NitroLeads
Ready to Build your MY27 Atlas Media Plan?
Connect with Stream Companies as your certified digital advertising provider to create a custom strategy for your dealership.
