CASE STUDY
Home Improvement Company Achieves 47x Return on Investment with Stream Companies
Featured Client
This home improvement company turned anonymous website traffic into revenue-driving leads, resulting in a 47x ROI and a significant increase in job value.
The Challenge
A reputable home improvement company operating within a single market area was facing a significant challenge. The company sought to identify and understand the households that were visiting their website, specifically those that did not complete the Contact Me form. In the age of privacy and with third-party cookies unable to identify those visitors and deprecating retargeting capabilities, this was a difficult task.
Solution
Stream Companies used patented tech to resolve anonymous visitors into real households and deployed targeted omnichannel campaigns. The result was a 47x return on investment and a 16.9% boost in average job value.
Goal
The company had one goal in mind: to achieve a tenfold return on investment. They understood the power of quality data and how it could transform their business by delivering valuable insights and nurturing prospective leads.
Tactics
To tackle this challenge, the home improvement company turned to Stream Companies.
Powered by patented technology, Stream Companies’ audience identification platform
identifies and resolves the home improvement company’s website visitors into first-party
addressable households, creating a pool of real, in-market leads.
With the unique capability to generate first-party data without the use of cookies and
then instantly market to those households, we offered a comprehensive marketing solution to the home improvement company: social media, display and video ads as well as direct mail, all targeting households identified by our platform. These advertisements were sent automatically, without depleting internal resources for managing these campaigns.
They also leveraged a lookback campaign of website visitors who were determined by our AI to be near a purchase decision in the last quarter, but who did not transact. Partnering
with Stream Companies for audience identification and marketing, the home improvement company was able to ensure no potential lead was left untapped.
Results
Our tactics proved to be enormously successful. Not only did the home improvement company meet its goal, but it significantly exceeded it, yielding a 47x return on investment. By leveraging the power of first-party data, the company also noted a 16.9% increase in job value. These gains were made through Immersive Household® marketing to identified households, leading them down the purchasing funnel to high-value transactions. The lookback campaign ultimately yielded over $80,000 in revenue from otherwise cold leads—a capability unique to the Stream Companies’ audience identification platform. The impressive outcomes from the home improvement company’s partnership with Stream Companies showcase the substantial results you can gain by utilizing first-party data to generate and market to higher-quality leads. As privacy regulations tighten and third-party cookies are phased out, Stream Companies’ future-proof solutions revolutionize how companies identify new audiences, market to prospects, and measure their effectiveness.
Discover What First-Party Data Can Do for Your Business
This home improvement company achieved a 47x ROI and a 16.9% increase in job value by partnering with Stream Companies. With the right tools and a privacy-first approach, you can turn anonymous web traffic into high-value leads.
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