Featured Client
A Harley-Davidson dealership was directly competing with another Harley-Davidson dealer in the Providence/Boston area. They were worried the other dealer was encroaching on their market area and taking away business.
Due to this competition, they wanted to build more branding and brand awareness to stay ahead. To be top of mind for shoppers in the market for a Harley-Davidson, they utilized Stream Companies to build their branding efforts.
The Challenge
Facing competitive pressure from a nearby dealership, they needed to strengthen brand awareness and maintain top-of-mind status with local buyers.
Solution
Stream Companies identified 3,000 new households per month and delivered over 300,000 impressions through direct mail and multi-device digital outreach, helping the dealership win market share in their region.
Stream Companies’ patented technology was the perfect solution for them since it can instantly remarket to the Harley- Davidson dealer’s identified website visitors. For example, this Harley-Davidson dealer activated targeted marketing to these households using Immersive Household® marketing, receiving close to 300,000 total impressions.
Stream Companies’ audience identification platform also offers location recognition, which helps the Harley-Davidson dealer identify the location of their shoppers and target their audiences regionally.
This Harley-Davidson dealer originally started with 750 mailers to send to their website visitors. After one month, they upgraded to fulfill 2,000 mailers per month to better meet demand. As a result, they have an average of 3,000 households identified—per month!
Stream Companies’ Immersive Household® sends strategic messaging to the dealer’s website visitors on multiple devices across the entire household at the right time, helping them build and gain brand recognition down to the household level.
Outbrand the Competition With Smarter Household Targeting
This Harley-Davidson dealer fought back against local competition and grew top-of-mind awareness using Stream Companies’ Immersive Household® marketing—earning 300,000 impressions and tripling mail volume in just one month. If you’re ready to dominate your local market, we can help.
Let’s Build a Brand Strategy That Wins Locally.
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