CASE STUDY

Automotive Dealership

An Automotive Dealership Story

This dealership used Stream’s Integrated Marketing Cloud to build a household-based audience and activate it across video channels, leading to measurable gains in Q4.

The Challenge

With other dealers cutting ad spend, this client needed a way to drive market share and prove that first-party data could be scaled effectively for local video targeting.

Solution

Stream’s platform enabled them to target specific zip codes with addressable TV ads using a privacy-safe data match. The campaign delivered a 20% increase in sales and a 9% boost in service appointments.