Featured Client
A Toyota dealership wanted to reach customers who have not serviced with the dealership in 6-12 months or not at all. The dealership activated Geo-Addressable video and display campaigns to target these households in the hopes of driving more traffic to the service centers.
The Challenge
Reach customers who have not serviced with the dealership in 6-12 months or not at all.
Solution
Geo-Addressable video and display campaigns.
Results
Group 1 (Purple List)
- Target Audience: Customers who have not serviced with the dealership at all.
- Messaging: $9.95 oil change and Buy 3 Tires Get 1 Free
- Budget: $1,500
- Results: 3 Sales; 71 Service Appointments; $12,161 Service Revenue
Group 1 (Green List)
- Target Audience: Customers who have not serviced with the dealership in 6-12 months.
- Messaging: $19.95 oil change and Buy 3 Tires Get 1 Free
- Budget: $1,500
- Results: 5 Sales; 146 Service Appointments; $33,655 Service Revenue
Drive Service Revenue by Re-Engaging Lapsed Customers
This Toyota dealership used Stream Companies’ Geo-Addressable Video and Display campaigns to target customers who hadn’t serviced in 6 to 12 months—or ever. The result: 217 service appointments, 8 vehicle sales, and over $45,000 in service revenue across two targeted campaigns.
Let’s Build a Strategy That Brings Customers Back to Your Service Drive
Connect With Us Today