
November 20, 2024
Social Media: Geo vs Interest Audience Targeting
A Ford dealership wanted to test the effectiveness of different targeting strategies, and optimize the overall performance of Paid Social campaigns.

A Ford dealership wanted to test the effectiveness of different targeting strategies, and optimize the overall performance of Paid Social campaigns.

Even with the model’s popularity, a large F-150 inventory poses challenges when it comes to moving more trucks off the lot. That’s why Byers Ford turned to Stream Companies in April 2019 to help drive more F-150-qualified digital traffic with paid search.