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Stream Companies Boosts Lead Conversion Rate for HVAC Company
The Challenge
An HVAC company based in a single market was grappling with a challenge familiar to many businesses: increasing the number of leads that result in sales. The company wanted to not only generate quality leads but also identify which of these leads were converting into actual dollars.
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Goal
The HVAC company had a clear objective: to enhance its conversion rate and establish a robust system that would allow the company to effectively track the leads that were transforming into revenue generating customers.
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Tactics
To address this challenge, the HVAC company used our patented technology to identify and resolve their website visitors into first-party addressable households, thereby generating a pool of potential leads.
By delivering Immersive Household® marketing to these identified households, they could instantly immerse their audience through various channels, reinforcing their presence and enhancing the chances of conversion.
The HVAC company used Stream Companies’ audience identification platform to view and match identified households to actual sales, providing a clear picture of which leads are turning into dollars.
Results
Stream Companies’ patented technology brought about tangible results for them. The company saw a 30% increase in conversions in their first year using Stream. In an industry with long journeys to purchase and high job values, this is a phenomenal win.
The HVAC company’s success story showcases how utilizing innovative technology like Stream Companies’ patented technology can yield significant results. The strategic use of first-party data and multi-channel marketing increased conversions, proving the effectiveness of Stream’s solution. By providing the tools to not only generate leads but also track their conversion into sales, Stream Companies empowers businesses to effectively measure ROI and make data-driven decisions.
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