Featured Client
This solar company used Stream’s patented audience identification and multi-channel strategy to turn anonymous website visitors into high-value customers.
The Challenge
A solar company active in both Wyoming and Utah, was struggling with low conversion rates and aimed to fine-tune their sales process. While they had a decent flow of appointments and leads, turning these leads into profitable sales was a challenge. Their initial appointments per month were seven, and the average job value was approximately $25,000.
Solution
With website optimization and Stream’s Immersive Household® marketing strategy, they deployed precise outreach that increased monthly sales from three to eight and delivered a 100x ROI.
Goal
The solar power company had a clear goal: They aimed for a more targeted and effective strategy to convert their website visitors into quality leads and, ultimately, sales.
Tactics
The solar power company took a dual-approach strategy. Internally, they invested in optimizing their SEO, making their website more mobile-friendly and elevating the user experience to boost time on page. Externally, they partnered with Stream Companies to identify and nurture potential in-market customers. Stream Companies identified households visiting the solar power company’s website and instantly deployed targeted marketing to these identified households.
Results
The results were significant:
- As our AI learns the client’s site visitors, we see metrics increase over time. Sales attributed to Stream Companies’ patented technology improved from an average of three sales a month in the first four months to eight sales a month in the most recent four months.
- The average conversion rate for households newly identified by Stream Companies stood at 3.9%.
- With a $25,000 average job value for the solar power company, just one sale generated by Stream Companies would create significant ROI. Over the course of the case study, the solar power company saw a jaw-dropping 100x return on their investment in our platform.
By leveraging Stream Companies’ first-party data and multi-channel marketing strategy, the solar power company exceeded their goal. This case proves that the Stream Companies’ audience identification platform can identify valuable households, influence them with Immersive Household® marketing, and verify that those efforts led to sales.
This partnership has not only met but exceeded expectations, showing the profound impact that a targeted household approach can have on a business’s bottom line.
Turn Website Traffic Into Verified Sales at Scale
This solar company improved their conversion rates and achieved a 100x ROI by combining on-site SEO improvements with Stream Companies’ audience identification and Immersive Household marketing. If you’re ready to turn interest into income, we’re ready to help.
Let’s Build a Strategy That Converts More and Wastes Less.
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