Used Cars, Trade-In, Acquisition

The used car market remains dynamic, shaped by shifting inventory levels, evolving consumer preferences, and economic pressures. This playbook is designed to help dealerships strategically navigate these challenges and refine their approaches to used inventory management and media planning. With topics ranging from the state of used inventory and Certified Pre-Owned (CPO) trends to best practices in pricing transparency, acquisition strategies, and digital marketing, this guide emphasizes both process improvement and customer engagement. 

Dealerships will find insights on adapting to the anticipated decline in used vehicle supply and optimizing acquisition tactics in a competitive landscape. Additionally, with the increasing prevalence of electric vehicles (EVs) in the used market, sections are dedicated to EV acquisition, maintenance, and service department preparation. Key strategies for creating standout showroom experiences and leveraging digital channels effectively to maximize reach and conversion are outlined to equip your team with actionable steps for success in the year ahead. 

The focus is on practical steps and quick-action levers that require minimal extra investment, helping your dealership to not only meet current market demands but also set a strong foundation for future growth. This playbook serves as a resource for staying consistent and competitive, enabling your dealership to drive sales, enhance customer loyalty, and solidify its place in a transforming market.