Fixed Ops

As the automotive industry enters 2025, dealership service departments are positioned at a crossroads of opportunity and challenge. With increasing vehicle ages, expanded electric vehicle (EV) adoption, and growing competition from independent shops, this year calls for a strong focus on retention, customer experience, and new service revenue. This guide presents a roadmap to help service departments strengthen customer loyalty and drive growth, addressing core areas such as customer retention, streamlined processes, and targeted marketing. By cultivating lifelong relationships through exceptional experiences, departments can create lasting value in a shifting market landscape. 

Inside, you’ll find insights on meeting the rising demand for EV and hybrid servicing, enhancing service center operations, and engaging customers through personalized outreach and promotions. As customer needs evolve, sections on recall management, digital marketing, and data-driven audience targeting offer strategies to boost service retention and attract new business. By adopting these approaches, service departments can build trust, improve loyalty, and maintain a competitive edge, ensuring 2025 is a year of opportunity and sustainable growth.