In a dynamic automotive landscape shaped by trade challenges, electrification demands, and evolving consumer behaviors, partnerships are the backbone of effective marketing. Stream Companies collaborates with over 25 OEM brands through their certified programs, working closely with dealers to deliver strategies rooted in brand compliance, streamlined execution, and data-driven insights. By partnering with industry leaders, like Ford, General Motors, and Stellantis, Stream empowers OEMs and dealers to align national campaigns with local impact, leveraging marketing fundamentals to drive customer loyalty and growth.
Tightening the Brand Framework Through Partnership
Stream Companies upholds rigorous brand standards across all OEM partnerships, ensuring cohesive marketing efforts across Tier 1 – Tier 3. For example, our work with Ford’s AdVantage Program delivers customized campaigns that reinforce brand identity while addressing regional market needs, helping dealers effectively promote EVs. Our partnership with General Motors spans its diverse portfolio of Chevrolet, Cadillac, Buick, and GMC, tailoring each brand’s messaging to resonate with its specific audience. Stellantis also relies on Stream to balance Jeep’s rugged adventure image with Ram’s reputation for durability, all while maintaining alignment with unified creative standards.
Each OEM partnership is essential to both the brands and the manufacturers, especially as the automotive industry faces tariff-related pricing pressures and ongoing supply chain challenges. Stream’s expertise in OEM programs provides real-time insight into shifting co-op policies and brand incentives, enabling dealers to activate national strategies at the local level.
Simplified Dealer Execution Through Collaborative Tools
Stream’s partnerships empower dealers with tools that simplify marketing execution while adhering to OEM standards. Digital asset hubs provide templated creative for rapid campaign deployment, while digital retailing platforms streamline online customer experiences, reflecting the industry’s shift toward seamless journeys. Simplified co-op submission processes reduce administrative burdens, helping dealers focus on sales amid inventory challenges and growing EV demand. Stream’s turnkey campaigns, aligned with OEM co-op criteria, ensure efficient, brand-compliant marketing that addresses local market dynamics.
Smarter Marketing Through Data-Driven Partnerships
Stream’s partnerships capitalize on exclusive data access through certified vendor status to enhance marketing outcomes. As a certified vendor, Stream leverages brand-recommended keyword strategies, enabling the creation of ads that align with OEM messaging, such as highlighting electrified vehicles or brand reliability. This facilitates the optimization of local dealer campaigns to complement Tier 1 efforts without overlap.
OEMs share critical data with certified partners to drive campaign precision:
- Customer Insights: Buyer behavior, preferences, and demographic data inform personalized, targeted advertising.
- Inventory Data: Real-time vehicle availability and pricing details allow tailored promotions to move stock efficiently.
- Compliance Guidelines: Brand standards and approved creative templates ensure marketing consistency.
OEM insights enable Stream to deliver cohesive, high-impact campaigns that strengthen marketing fundamentals. By harnessing this data, Stream helps OEMs and dealers navigate tariffs, rising EV demand, and digital transformation, ultimately boosting sales and customer engagement.
The Power of Partnership in Marketing Fundamentals
Stream Companies’ partnerships with over 25 OEMs demonstrate the strength of returning to marketing fundamentals, focusing on clear brand identity, empowered execution, and data-driven strategies. By leveraging exclusive data and aligning with OEM priorities, Stream supports dealers in thriving within a competitive market. These collaborations deliver measurable results, underscoring the value of partnership in driving automotive marketing success. Learn More about Stream Companies OEM Partnerships and how they help automotive retailers achieve success.