CASE STUDY
Home Improvement Window Company Expands Into 14 Regions with Stream Companies
Featured Client
This home improvement brand used Stream’s first-party data to pinpoint where to grow and how to reach buyers—resulting in measurable expansion and sales growth.
The Challenge
The company needed a way to understand where their future customers were coming from so they could expand intelligently and increase ROI from digital marketing.
Solution
Stream’s platform identified over 8,000 households per month and revealed geographic patterns that informed their expansion into 14 regions. Marketing efforts also delivered a 5.25% lift in sales, and the tool is now baked into their growth strategy.
A national multi-market home improvement company wanted to grow its business into more regions. They needed a way to identify their critical geographic areas to know where they should expand to meet their potential consumers.
Using Stream Companies, the window company could see where their website visitors come from as the program identifies their previously unknown audiences into first-party, household-based data.
By leveraging Stream Companies’ patented identification technology, this window company obtained insights into market intenders, which helped them determine their next priority markets for business expansion. On average, 8,250 households are identified for this window manufacturer—per month! Not only does this window company know where to target their best customers, but they also experienced a 5.25% increase in sales due to Stream Companies, which sends automatic instant marketing, including SmartMail, digital display, social media, and look-back. In addition, our Immersive Household® managed advertising sends the right message at the right time to their website visitors.
Stream Companies has been so influential in growing their business that our software is automatically included in their marketing budget when new markets are added. For example, when they first started with Stream Companies, this window company had eight markets. They have since expanded to 14, with plans to add three additional markets before the end of the year.
Expand Smarter with Data-Driven Market Insights
This national window company grew from 8 to 14 regions—and boosted sales by over 5%—by using first-party data to identify the right markets and message the right households. If expansion is your goal, we’ll show you where and how to grow.
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