CASE STUDY

Model-Specific Activation

A Toyota Dealership Story

A Toyota dealership needed to create a model-specific activation to prioritize selling Tundras during a specific time period. They looked to engage interested households with live opportunities.

The Challenge

Prioritize selling a specific model to interested households.

Solution

Model-Specific Activation Campaign – pulling all identified households from ShopperSuite®️ that have shown any interest in a specific model (new or used) and combining it with live opportunities in the Lifecycle Sales Lens.