Featured Client
Investing more into awareness strategies caused both traffic and conversions to increase while spending less on year-over-year (YOY) budget.
The Challenge
Vaughan Automotive sought to invest in high funnel brand awareness and marketing to the Hispanic population while managing budget constraints.
Solution
Redistribute funds from the PPC budget to focus on awareness initiatives.
Vaughan Automotive Saw an Exponential Increase in Search Volume
Vaughan Automotive’s 2021 Q4 initiative was to invest in top-of-the-funnel awareness. To do that, Stream recommended a reallocation of their budget to focus on broadcast television and their branding message.
Since the implementation of Stream’s proposed budget, YOY search volume has increased by an incredible 1,285% for Toyota of Boerne, one of the group’s dealerships. Both traffic and conversions have increased as well.
Despite cuts to the PPC budget, the dealer was able to successfully push both a more identifiable brand message and gain recognition even while undergoing new branding as Vic Vaughan Toyota of Boerne.
Creating a Cost-Effective Bidding Strategy
After funds were reallocated from PPC to brand awareness efforts, Stream then implemented our cost-effective bidding strategy. By successfully applying keyword bid optimizations, Stream was able to increase traffic and conversions while spending -19% less in total budget YOY. Brand spend also decreased at the same rate, confirming performance is not inflated from increased focus on the client’s brand name.
The results confirm that Stream’s cost-effective bidding allows for a genuine increase in performance at a more affordable rate, allowing for budget reallocation away from paid search and increased investment into new tactics.
Building Increased Awareness Among Local Demographics
After funds were reallocated from PPC to brand awareness efforts, Stream then implemented our cost-effective bidding strategy. By successfully applying keyword bid optimizations, Stream was able to increase traffic and conversions while spending -19% less in total budget YOY. Brand spend also decreased at the same rate, confirming performance is not inflated from increased focus on the client’s brand name.
The results confirm that Stream’s cost-effective bidding allows for a genuine increase in performance at a more affordable rate, allowing for budget reallocation away from paid search and increased investment into new tactics.
Budgeting for Better Brand Awareness
By simply implementing a customized approach to keyword bids and account budget, Stream was able to help Vaughan Automotive get the most out of their PPC efforts while also shifting focus to building brand awareness. As brand awareness grew, search volume, traffic, and conversions naturally increased across all integrated channels.
With a fully integrated approach targeted to the marketing needs of each individual dealership, Stream has laid the foundation for sustained success for Vaughan Automotive.
Build Awareness and Boost Results Without Increasing Budget
By reallocating PPC spend toward brand awareness and Hispanic market outreach, Vaughan Automotive saw a 1,285% increase in search volume and stronger conversions—while spending 19% less year over year. Stream Companies delivered an integrated strategy that made every dollar work harder.
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