Featured Client
Stream’s custom digital marketing strategies drive real results for automotive dealerships. This case study highlights our success with a top Genesis dealer, using paid search, Performance Max, and paid social campaigns powered by exclusive household data to deliver outstanding performance and growth.
The Challenge
Drive real results for automotive dealerships.
Solution
Using paid search, Performance Max, and paid social campaigns powered by exclusive household data to deliver outstanding performance and growth.
New Audience Marketing & Website Traffic
At Stream, we use proprietary household data to effectively target new audiences, driving traffic and conversions. In the past year, we targeted 12,771 households for this dealership, resulting in 1,476 transactions. With an 11.56% conversion rate, 1 in 9 households responded to our ads by purchasing or servicing their vehicle at the dealership. This strategy highlights our ability to leverage data-driven insights to engage new customers, significantly boosting the dealership’s market reach and growth.
11.56%
Conversion Rate
1,476
Number of Transactions from Households
+100%
Increase in Website Sessions
+85%
Increase in New Users to Website (2023 vs. 2024)
Performance Max
Our Performance Max campaign optimized conversions and maximized ROI. By leveraging Google’s automated ad placement and bidding strategies, we reached a broader audience and increased conversions at a lower cost. This approach delivered a high volume of conversions, ensuring a strong pipeline of potential customers for the dealership.
37
Average Monthly Number of Leads
$35
Average Cost per Lead
$1.24
Average Cost per Click
989
Average Number of Clicks
Paid Social
Our paid social campaign boosted brand visibility and engagement across popular social media platforms. With compelling ad creative and precise demographic targeting, we drove substantial traffic to the dealership’s website.
3,446
Average Number of Clicks
$6.81
Average Cost per Mile
$0.37
Average Cost per Click
1.64%
Average Click Through Rate
Paid Search
Our paid search campaign drove high-quality leads for the dealership, generating an average of 106 leads per month in November and December 2023. With cost per lead as low as $21.42, we ensured cost-effective conversions that maximized the dealership’s marketing budget.
106
Average Monthly Number of Leads
$3.18
Average Cost per Click
$21.42
Lowest Cost per Lead per Month
938
Average Number of Clicks
Drive More Leads and Transactions with Data-Driven Marketing
By combining Performance Max, paid search, and paid social with proprietary household data, this Genesis dealer saw strong lead volume, an 11.56% conversion rate, and a 100% increase in website sessions. With Stream Companies, every campaign is built to convert.
Let’s Build a Smarter Strategy That Fuels Real Growth
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