Featured Client
This solar power company used Stream’s audience identification platform to double lead conversions and reach more high-intent buyers through immersive marketing.
The Challenge
They knew their website traffic was strong but struggled to convert more than 3% of visitors into leads, leaving most sales opportunities untapped.
Solution
Stream identified in-market households and deployed direct mail, email, digital, and video campaigns. In one month alone, the company recorded a 104% increase in installations, with 23% of sales matched back to Stream’s tech.
A solar power company knew its website could be an innovative sales tool. However, they also knew only 3% of website visitors convert into leads, and they were missing the 97% who don’t leave their contact information. So, to gain traction with the people coming to their website, they needed a way to transform those visitors into first-party household data.
The solar power company’s approach to its goal was two-fold: increase traffic to the website and capture more leads from those website visitors. In order to drive more traffic to their website, they hired a new ad agency and combined their efforts with Stream Companies’ AdTech to capture more leads from their traffic. For businesses to find success with Stream Companies, it is essential to have quality traffic on their websites.
Once the team at Stream Companies installed our script on the solar power company’s website, the platform identified the in-market website visitors to their household addresses. Next, Stream Companies deployed Immersive Household® marketing, including SmartMail, emails, digital, social, and addressable video.
Within 90 days of activating the Stream Companies audience identification platform, the solar power company doubled their converted identified households, with steady month-over-month growth. In one month alone, they broke records with 47 solar installations. Twenty-three percent of those sales matched back to a household identified by Stream Companies’ AdTech. This was a 104% increase from the previous year in the same month.
Combining forces with an agency and with the lead generation power of Stream Companies’ AdTech, the solar power company was able to
increase their installations month-over-month. A great agency and quality AdTech has shown to be a winning combination for solar companies and many other brands.
Turn More Traffic into Sales
This solar company broke its monthly install record with a 104% year-over-year increase, thanks to Stream Companies’ audience identification and Immersive Household® marketing. If you want to unlock the full value of your website traffic, we’re ready to help.
Let’s Build a Lead Strategy That Doesn’t Waste a Click.
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