Featured Client
The Challenge
Audi dealers had a valuable opportunity to build awareness around the 2026 Q3 and Summer of Audi Sales Event during the critical spring and summer selling season.
The challenge was giving dealers a way to expand their digital advertising presence with premium video placements while complementing their existing marketing strategies.
The Solution
Audi and Stream Companies partnered to offer dealers a Summer of Audi Heavy Up from May through August.
Dealers could choose from three flexible packages, each designed to align with their existing digital advertising strategy. Every package included Connected TV Live Sports giving dealers access to premium video inventory across popular streaming and sports platforms.
Stream Companies also provided all Audi dealers with a Buy 3 Months, Get 1 Free promotion. This gave participating dealers the opportunity to extend their campaign for an additional month while maintaining their planned media investment.
Campaigns reached audiences across top placements including ESPN, Peacock, FS1, DIRECTV, Fubo, NBC Sports, and MLB.tv, putting Summer of Audi messaging in front of viewers across premium streaming and live sports environments.
The Results
The Summer of Audi Heavy Up generated strong video engagement across participating dealerships.
1.22M+
Completed video views
98.2%
Video completion rate
1.24M+
Impressions delivered
14
Audi dealers participating
With more than 1.22 million completed video views, the campaign successfully delivered Audi’s Summer of Audi messaging through to the end of the video experience. The 98.2% completion rate demonstrates the strength of the premium CTV and live sports inventory used throughout the campaign.
The most frequently utilized placements included:
- ESPN
- Peacock
- FS1
- DIRECTV
- Fubo
- NBC Sports
- MLB.tv
These placements gave dealers access to audiences consuming premium entertainment and live sports content throughout the summer.
The Takeaway
The Summer of Audi Heavy Up gave dealers a simple way to increase their video presence during a key seasonal sales event. By combining premium CTV and live sports inventory with flexible packages and a Buy 3 Months, Get 1 Free promotion, Stream helped Audi dealers extend their reach and keep their messaging in front of local audiences throughout the summer.
The result was more than 1.2 million completed video views and a 98.2% completion rate, demonstrating the impact of premium video placements when paired with a compelling seasonal offer.