Featured Client
The Challenge
A premier Buick GMC Dealer partnered with Stream Companies with the goal of amplifying its digital marketing impact to drive leads and sales in a highly competitive automotive market. The dealership sought to enhance inventory exposure, boost conversion rates, and achieve seamless synergy across multiple channels to connect with high-intent customers searching for Buick and GMC vehicles.
Solution
This Buick GMC Dealership worked with Stream Companies for one year, leveraging Stream’s Integrated Marketing Cloud to deploy a sophisticated omnichannel marketing strategy. The approach pinpointed the best audiences and delivered personalized communications tailored to the dealership’s unique customer base.
Tactics
Key tactics included:
- Performance Max (PMAX) Campaigns: Optimized ads across Google surfaces—Search, Display, YouTube, and Gmail—to maximize shopper intent and ad efficiency, driving higher click-through rates.
- Vehicle Listing Ads (VLA): Enhanced feed quality and strategic budget shifts to prioritize lower-funnel placements, increasing vehicle visibility and conversions.
- Pay-Per-Click (PPC) Advertising: Targeted campaigns to capture high-intent customers, boosting conversion rates.
- Data-Driven Media Adjustments: Dynamic budget reallocation across channels based on weekly performance, emphasizing efficiency and visibility.
- Web Merchandising: Real-time promotion of inventory on the dealership’s website, optimized for higher conversions through engaging visuals and calls-to-action.
These efforts ensured the right message reached the right customer at the right time, aligning with the dealer’s goal of driving measurable business growth.
Results
The omnichannel strategy delivered exceptional results, significantly elevating the dealer’s digital performance:
Year-Over-Year Click Growth in PMAX Campaigns: Optimized ads across Google surfaces drove unprecedented shopper engagement, increasing clicks dramatically.
Year-Over-Year VLA Conversions: Improved feed quality and lower-funnel focus resulted in higher vehicle interest and conversions.
Year-Over-Year PPC Conversions: Targeted PPC campaigns captured high-intent customers, boosting lead generation.
Increased Leads and Sales: The integrated approach translated
into a surge of qualified leads, directly contributing to higher vehicle
sales and service appointments.
Conclusion
This Buick GMC Dealer’s collaboration with Stream’s Integrated Marketing Cloud transformed its digital marketing, achieving remarkable gains in leads and sales. By leveraging omnichannel strategies to deliver precise, personalized communications, the dealer solidified its position as a top destination for Buick and GMC customers.
Bring Every Channel Together to Drive Real Results
This Buick GMC dealer boosted leads by 33%, saw a 539% increase in clicks, and drove more vehicle sales with Stream Companies’ omnichannel strategy. From PMAX to VLA to PPC, each tactic worked in sync to capture high-intent shoppers and convert them into customers.
Let’s Build a Smarter, Fully Connected Marketing Strategy.
Connect With Us Today