Featured Client
A moving company turned a slow season into a growth opportunity by using Stream’s AdTech to reach ready-to-book prospects and expand its market.
The Challenge
The company struggled to generate bookings during non-peak months and needed to increase revenue during the off-season.
Solution
Stream’s platform identified 650 households per month and deployed 900,000 impressions across social and display ads. The result was a 54% increase in services sold and a 10-mile expansion in targeting that brought in even more leads.
A single-market moving company wanted to increase their moving services revenue during their off-peak season. However, they struggled with booking services in the months outside of summer.
Their goal was to use Stream Companies for their slower months to identify prospective clients and increase their lead pipeline.
Once the team at Stream Companies installed our script on their website, it transformed their previously programmatic audiences into household-based, first-party data. Stream Companies has the distinct ability to capture real-time in-market website visitors. The moving company ran display (desktop and mobile) and social media (Facebook and Instagram), which generated over 900,000 impressions in total.
Per month, Stream Companies identifies 650 households on average for this moving company. In addition, they have seen site traffic increase year-over-year, with 85.7% of identified households coming to their website via organic search.
As a result of the identified households and deploying advertising, the moving company increased their services booked by 54% month-over-month. Stream Companies’ ability to identify geographic locations also gave the moving company key insights to expand their radius by 10 miles to reach at least 20 additional households each month.
On average, the moving company’s website visitors will take more than 45 days to purchase from their first visit. Due to the lengthy decision-making process, our Immersive Household® managed advertising helps to keep their moving company top of mind for the entire household.
The moving company was not going to use Stream Companies in the summer months due to their inability to meet demand. However, once
they saw an increase in leads from the expanded radius targeting, they decided to stay on during their peak season. In addition, they are now running a separate campaign to support long-distance and cross-country moves.
Fill Your Pipeline in Every Season with Smarter Targeting
This moving company increased sold services by 54% during the off-season by using Stream Companies’ AdTech to identify in-market leads, expand their targeting radius, and stay top of mind through long buying cycles. If you want to grow even in slow months, we’re here to help.
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