Featured Client
The Challenge
With retail sales numbers declining nationwide, Mitsubishi Motors North America sought to bring more traffic to dealer websites and vehicle details pages in the hopes of increasing sales.
Solution
Stream implemented a Heavy Up campaign strategy for Mitsubishi dealers in select months.
Our Conclusion
Stream implemented a Heavy Up campaign strategy for Mitsubishi dealers in select months.
Significant Sales Turnaround
Beginning in the summer of 2021, Mitsubishi Motors North America began to see declining year-over-year (YOY) sales numbers. In fact, in July of that year, sales hit a low point with a YOY decline of 23%.
To remedy this, Stream put a Heavy Up campaign into place for participating dealerships and markets. With dissatisfaction of day-to-day ads, Stream hoped to saturate the market and direct more traffic to the dealer websites and VDPs.
Additionally, to increase lower funnel traffic, the campaign was designed to supplement a T1 campaign. These large video campaigns aired in big markets, which created more exposure for both the brand and the client. Complementing these ads with Stream’s Heavy Up approach brought visitors to the bottom of the
funnel and proved to be a winning strategy.
After implementing the strategy, Heavy Up markets saw almost immediate results. Views, traffic, leads, and sales all rose significantly
in just a few months. Before the summer was even over, Heavy Up Mitsubishi dealers experienced growth across the board.
Implementing FullThrottle Nitroleads
In November alone, this tactic resulted in:
Implementing FullThrottle NitroLeads was instrumental in the success of this Heavy Up campaign. NitroLeads is a dynamic rewards program that aims to accelerate shopper engagement. The tactics engaged for this particular campaign involved offering test drive offers that shoppers could redeem.
Exceeding Expectations
In November alone, this tactic resulted in:
While Heavy Up markets saw significant increases in results in just a few months, Stream’s strategy surpassed both expectations and previous results. Not only did the August and September numbers shoot up from June and July’s baseline, but they also improved on the previous year’s sales figures.
Surpassing National Averages
In addition to delivering more traffic and increasing retail sales figures, Heavy Up markets saw even better results than the national average. While numbers may have crept up slowly for other markets and dealers, the Heavy Up approach delivered exponentially more sales, website visits, VDP views, and website leads.
Surpassing National Averages
By focusing on building brand awareness and driving traffic to both Mitsubishi dealers and their VDPs, Stream has helped them rebound from a down year and laid the foundation for future success. With a heavy dose of exposure to their target markets and YOY sales numbers that exceeded last year’s, Stream and Mitsubishi Motors North America have shown the upside of a Heavy Up approach.
Drive More Traffic and Sales with a Heavy Up Strategy
To reverse declining sales, Mitsubishi dealers in Heavy Up markets partnered with Stream Companies to saturate key regions with targeted campaigns. The result was a 49% year-over-year sales increase in August and a 38% lift in website leads. If you’re looking to make a measurable impact fast, we can help.
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