This dealership brand used Stream’s AdTech to outperform national benchmarks across every key metric, including leads, sales, and dealer visits.
The Challenge
Using Stream Companies’ data-informed media strategies and tactics, we went head-to-head against a National OEM program and benchmarked our results against theirs. We leveraged Stream Companies’ ad technology for our campaigns using the best-in-market audience data for unbelievable results.
Solution
Stream Companies activated first-party data strategies that drove 36% more sales, 30% more dealer visits, and 32% more website leads compared to OEM benchmarks—all while national results trended down.
Results
In regions using our data-informed campaigns, our results were higher AND trended
upwards, while the results trended down in regions not leveraging our AdTech. We saw
sales and traffic incrementality in the regions we focused on. These results have been
consistent within other campaigns and across multiple markets.
