Featured Client
A Chrysler Dodge Jeep Ram dealership started Geo-addressable display and video in February 2023 to stay in front of website visitors after they leave the dealership site (without submitting a lead). The dealership wanted to stay in front of website visitors with a Why Buy message since there’s heavy in-market competition. At the end of the year, this store underwent a complete staff and management change and wanted to re-circulate their Why Buy and tagline messaging.
The Challenge
Stay in front of website audience from last 90 days since there is heavy in-market competition.
Solution
Why Buy and tagline messaging.
Results
- Target Audience: Website audience from last 90 days.
- Messaging: Why Buy and tag line. Based on feedback from the dealer, people
in the area have really associated their tag line with the store. - Budget: $7,918 (Display $2,227; Video $5,691); targeted about 50% of their
website visitors. - Results: Influenced 162 transactions for Sales & Service; $48/opportunity
- Display: Influenced 71 transactions (14 Sales & 57 Service); $31/opportunity
- Video: Influenced 91 transactions (16 Sales & 75 Service); $62/opportunity
- Total Sales: 30
- Total Service Appointments: 132
Keep Your Dealership Top of Mind With Geo-Addressable Campaigns
This CDJR store used Stream Companies’ video and display advertising to retarget recent website visitors with Why Buy messaging, resulting in 162 total transactions at $48 per opportunity. Even through a major staff change, their message stayed consistent and their results kept growing.
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