Featured Client
A senior living community leveraged Stream’s patented AdTech to reach decision-makers across the country and drive record-breaking move-ins.
The Challenge
A senior living community grappled with the issue of
reaching decision-makers for potential residents, who were
often not the ones touring the facilities. The challenge was
the geographical spread of these influencers, who typically
lived outside the local marketing radius, making it tough to
capture their addresses for effective communication.
.
Solution
Using AI-powered SmartMail and care-type segmentation, Stream Companies launched a highly targeted campaign that reached influencers directly and drove 217 new residents into the community.
Goal
The community’s goal was to increase leads for tours and move-ins. To achieve this, they needed a solution that could extend beyond local boundaries and directly engage with
influencers, wherever they might be.
Tactics
Stream Companies’ patented technology identified 88,000 in-market households from website visitors and delivered a campaign of 30,000 physical mailers over the course of a year.
SmartMail: This direct mail initiative targeted website visitors who our AI buyer propensity model identified as being closest to a purchase decision, providing timely and relevant communication.
Segmentation by Type of Care: Recognizing the community’s diverse living options, from independent to memory care, segmentation allowed for more strategic and personalized marketing efforts.
Results
The deployment of these tactics resulted in the move-in of 217 new community members identified and marketed to by Stream Companies. With a lifetime value of up to $500,000 per resident, the senior living community could see a return on investment of over 89,000% with an investment gain of over $100,000,000.
Reach the Right Decision-Makers—Wherever They Are
This senior living community generated 217 move-ins and an 89,000% ROI by identifying and influencing out-of-market caregivers with targeted messaging. If you’re ready to grow occupancy with smarter segmentation and first-party data, we’re here to help.
Let’s Accelerate Move-Ins and Maximize ROI.
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