CASE STUDY
BMW of Sterling Increases Sales and Service Revenue with Stream’s Integrated Marketing Cloud
Featured Client
BMW of Sterling, a single-market luxury dealership, had a goal to establish a strong brand message around their expansive EV service bays. In order to display themselves as the electric authority for BMW, they needed unique ways to send targeted advertising to their prospective customers and be able to tie it back to ROI and ROAS. Prior to utilizing Stream’s Integrated Marketing Cloud, they struggled to tie back attribution to any advertising.
The Challenge
BMW of Sterling wanted to position itself as the go-to electric vehicle dealer in their market but lacked the tools to effectively target prospective buyers or attribute marketing spend to real outcomes.
Solution
By installing Stream’s Integrated Marketing Cloud, they transformed anonymous traffic into household-level data and launched cross-channel campaigns. As a result, they gained visibility into customer journeys and increased both sales and service revenue.
Once the Integrated Marketing Cloud’s script was installed on their website, it went to work transforming their previously programmatic audiences into household-based, first-party data. Stream’s Integrated Marketing Cloud sends instant and lookback marketing campaigns, including direct mail and digital display ads, to their website visitors. This luxury dealer ran all assets, making the most of the platform’s marketing capabilities.
By leveraging Stream’s Integrated Marketing Cloud’s patented identification technology, BMW of Sterling gained insights they didn’t have prior to using the platform. Some of these insights include matching customers who visited their website and came into the dealership as well as in-market customers looking for luxury electric vehicles near their dealership.
In return, BMW of Sterling saw month-over-month growth. On average, Stream’s Integrated Marketing Cloud identifies 4,500 website visitors for this dealership per month. In Q2 alone, they saw a 1.55% increase in sales and a 5% increase in service.
Stream’s Integrated Marketing Cloud measures the entire buyer’s journey, from first clicks to purchase, to show you which channels are working and which ones aren’t. If you’d like to discover how Stream’s Integrated Marketing Cloud can grow your dealership’s service and
sales departments, schedule your demo today.
Looking to unlock more growth from your digital campaigns?
BMW of Sterling saw a 52% increase in total leads after shifting to a unified marketing strategy built on real-time data and full-funnel execution. If you’re ready to take a more strategic approach to your advertising, we’re ready to help.
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