CASE STUDY

BMW of Sterling

A BMW Dealership Story

BMW of Sterling partnered with Stream Companies to grow sales and service by targeting in-market EV customers and attributing marketing performance with precision.

The Challenge

BMW of Sterling wanted to position itself as the go-to electric vehicle dealer in their market but lacked the tools to effectively target prospective buyers or attribute marketing spend to real outcomes.

Solution

By installing Stream’s Integrated Marketing Cloud, they transformed anonymous traffic into household-level data and launched cross-channel campaigns. As a result, they gained visibility into customer journeys and increased both sales and service revenue.