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Exceed a Hiring Goal in Only 4 Weeks with Integrated Advertising

Exceeds Hiring Goal in Only 4 Weeks

B&G Foods exceeds hiring goal in only four weeks with integrated advertising approach.

The Challenge

B&G Foods needed to hire 100 employees in only 30 days to open their Pickles and Peppers plant for the season.

Solution

Using Connected TV, Connected Radio, Traditional Radio, Boost, and Social Ads, B&G Foods was able to target a large demographic of both English and Spanish speaking applicants and meet their goal in just four weeks.