CASE STUDY
National Automotive Loan Refinancing Company Increases Funded Loans by 720 in as Little as 3 Months
Featured Client
A national automotive loan refinancing company needed a way to retarget their website visitors instantly. Due to the “shop around” nature of their business, they knew most of their website visitors scope out multiple companies when assessing refinancing their vehicle or evaluating their current loan/lease program. As a result, most of their traffic won’t submit an inquiry, and this company wanted an organic way to reach out to those who intend to submit an inquiry eventually.
The Challenge
With strict state laws and FERPA restrictions, this program needed a way to tie marketing efforts to account openings without directly handling student data.
Solution
Using Stream’s privacy-safe segmentation and household identification, the program matched 1.43% of identified households to new accounts and grew household recognition by over 120% month-over-month.
Results
To determine who is on their website and instantly retarget those visitors, the automotive loan refinancing company partnered with Stream Companies. The KPIs they set with Stream Companies are measured on matchbacks since inquiries lead to more funded loans. Setting these KPIs also helps them accurately prove ROI.
Stream Companies’ AdTech is powered by patent-pending technology and designed to identify website visitors, instantly market to these shoppers, and measure the journey to guide them toward purchase. Stream Companies’ AdTech is the perfect solution to help this automotive loan refinancing company quickly reach its unconverted website visitors and determine matchbacks on their website.
This automotive loan refinancing company deploys Stream Companies’ instant marketing activation, including SmartMail and digital display with a YTD total of 688,722 digital impressions.
The average monthly households identified by Stream Companies’ AdTech is 9,783. Due to Stream Companies identifying their website traffic and instantly deploying marketing, the company gained a 2.73% increase in funded loans. For this automotive loan refinancing company, that’s 238 funded loans! In just three months of using Stream Companies, they saw 720 total funded loans from households identified by Stream Companies’ AdTech, with an 18.68% increase in financed loans MoM.
After finding success with Stream Companies, this refinancing loan company upgraded their Stream Companies program from sending remarketing to 4,000 identified shoppers to 5,000! They requested this upgrade after only four months with Stream Companies due to their remarkable increase in funded loans and discovering the amount of traffic on their website.
Direct traffic and pay-per-click continue to be the most significant drivers of traffic to their website, contributing 69% and 35% of all identified site visitors, respectively.
Stream Companies’ ability to identify website visitors showed them just how much traffic they were missing previously. So now, they can convert more visitors into leads to quickly guide them down the sales funnel.
Discover How to Reach Unconverted Website Visitors
To see how Stream Companies’ AdTech can help increase your funded loans by instantly retargeting your
website visitors, schedule a demo today!