Co-op advertising can be one of the most powerful tools for dealers when executed correctly. Manufacturer funding provides dealerships with the opportunity to promote products in their local markets while leveraging brand authority. Mismanaged co-op funds, however, can lead to wasted budgets, missed opportunities, and compliance headaches.
For many dealerships, the first week of every month feels like the calm before the storm. OEM incentives trickle in, marketing teams scramble to update specials, and the real push for sales often doesn’t begin until mid-month. By that point, valuable early-month opportunities—sometimes an entire week’s worth—have already passed.
Stream Companies, a full service, fully integrated, tech enabled marketing agency, has been named to Chief Marketer’s 2026 Agencies of the Year list. The annual program highlights the marketing agencies that are redefining modern marketing through innovation, creativity, and measurable impact across channels and industries.
The final weeks of the year are more than just a countdown to the holidays. They are a chance to reset, evaluate, and make smart changes that set your dealership up for a stronger start in the new year. Here are five practical ways to clean up your operation before the calendar turns.
As the year wraps up, dealerships have an important opportunity to make their marketing dollars work harder. It's not only a sales push period but also a time to reevaluate where your advertising spend is going and how effectively it is driving real results.
Imagine a world where a single question typed into a search bar delivers not a list of links but a precise, tailored answer in an instant. This is not a distant vision; it is happening now. Artificial intelligence is reshaping the search landscape, challenging the dominance of traditional search engines and pushing businesses to rethink visibility.
The way people shop for cars has fundamentally changed. Most buyers begin their journey online, comparing deals and inventory across multiple dealerships. If your website or advertising isn’t current—even by a day or two—those potential customers will click elsewhere.
EV tax credits are starting to expire for certain models and brands. As these incentives disappear, buyers will start weighing costs more heavily. The next few months are an important window for helping customers understand what they still qualify for and why they might want to move quickly.
In today’s mobile-first world, having a responsive website is no longer a luxury—it’s a necessity. As more consumers turn to their smartphones and tablets to browse the web, businesses that don’t offer a seamless, mobile-friendly experience risk losing potential customers. If you’re serious about improving user experience and boosting SEO, it’s time to make your website responsive.
Stream Companies is proud to announce that we have been recognized as the Best Performance Marketing Company in the 2025 MarTech Breakthrough Awards.
When working with multiple vendors for various marketing services, whether it’s SEO, PPC, social media, or content marketing, holding each vendor accountable is crucial for the overall success of your marketing efforts. Without clear expectations, consistent communication, and measurable results, it’s easy to lose track of whether your marketing investments are paying off.
Running a single store means competing head-to-head in your local market, and your creative needs to reflect that. At Stream Companies, we believe every independent dealership deserves marketing that’s personalized, compelling, and designed to drive results.
Eye-catching design is important—but is it actually moving the needle for your business? What good is brand awareness if it doesn’t translate to real leads, real sales, and real ROI?
When it comes to hiring an advertising agency, businesses often fall into traps that lead to wasted time, money, and frustration. The key to successful marketing isn’t just finding a creative agency—it’s about finding a partner who understands your goals, values, and ROI and who integrates seamlessly with your team.
Monitoring the health of your web traffic is essential for any marketer or business owner. Here, you’ll learn how Stream Companies tracks these visitors accurately, and why first‑party data and cookieless advertising strategies are reshaping the way we measure success.
Stream Companies is proud to announce that Subi Ghosh, Executive Vice President of Strategic Partnerships, has been named a 2025 Women at the Wheel honoree by AutoSuccess Magazine.
You made the investment, so why isn’t your CDP driving real results? Too many dealerships are stuck with platforms that promise smarter marketing but fail to deliver. If your CDP isn’t increasing sales, retention, or efficiency, it’s time to rethink how you’re using it, and what’s standing in the way.
Dealers face a shifting 2025 landscape. To enhance your dealership’s results, we recommend a dynamic mix of SEO, AI automation, and service-driven digital tools. Stream Companies shares the strategies to help you sell cars more efficiently in 2025.