Featured Client
Stream helped an education finance program navigate strict compliance requirements while still driving measurable growth in account openings and digital engagement.
The Challenge
A community-focused credit union aimed to increase their membership base but struggled to achieve significant results with traditional methods. In an increasingly digital world, reaching out to potential new members and effectively communicating their value proposition was proving challenging.
Solution
Using Stream’s privacy-safe segmentation and household identification, the program matched 1.43% of identified households to new accounts and grew household recognition by over 120% month-over-month.
Goal
The credit union set goals to increase their display/social ads and direct mail, and to revolutionize their member acquisition strategy and revitalize their growth.
Results
Using Stream Companies’ patented technology, the credit union’s outreach was enhanced with household-level, first-party data, offering them a higher level of granularity and precision in their marketing campaigns. This enabled them to target website visitors with personalized ads, nurturing them into becoming new members.
Comparisons of matchbacks ensured that data was kept up to date, maintaining effectiveness and accuracy in measuring strategy results.
In just seven months the credit union saw an impressive increase of 81% in returning households—a clear indicator of their new membership growth. Moreover, their Q2 new memberships trended up by a substantial 71% over Q1, providing further evidence of the effectiveness of their revamped approach.
With Stream Companies, the credit union successfully tied their marketing campaigns to tangible results. Stream Companies’ detailed, first-party data empowered the credit union with the insights and tools to significantly increase their member base.
Grow Membership with Smarter, More Precise Targeting
This federal credit union increased returning households by 81% and boosted new memberships by 71% in one quarter using Stream Companies’ first-party data and personalized outreach. If you are looking to connect with high-potential members and drive measurable growth, we can help.
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