CASE STUDY
How Stream’s Integrated Marketing Cloud’s Lead Generation Boosted Showroom Visits and Sales for an Automotive Manufacturer
Featured Client
An automotive manufacturer turned website visitors into in-store buyers with a lead generation campaign powered by Stream’s Integrated Marketing Cloud.
The Challenge
An automotive manufacturer was determined to improve leads and showroom foot traffic through a website promotion. The challenge lay in not only attracting leads but also in transforming them into real business transactions. They wanted to know which website leads from the promotion would result in customers, either through a sale or a service transaction.
Solution
The perfect solution was found using Stream’s Integrated Marketing Cloud’s Lead Generation rewards program, an on-site promotion tool designed to create excitement for interested website visitors. Stream’s Integrated Marketing Cloud’s Lead Generation program incentivizes potential customers to submit their information, pushing this data instantly into the manufacturer’s CRM. The program’s dynamic rewards, multi-step conversion process, and real-time data reporting made it an ideal choice for turning digital leads into tangible business transactions.
Goal
The primary objectives were to initiate an engaging lead generation campaign on the website, to meticulously track the leads to determine how many became sales or service transactions, and to make sure that the leads were seamlessly synced directly into the
manufacturer’s CRM for swift follow-up.
Tactics
In deploying their campaign using Stream’s Integrated Marketing Cloud’s Lead Generation program, the automotive manufacturer sent incentivized SMS texts, instant emails that
included mobile-friendly printable coupon codes, and weekly emails delivered to people
with unredeemed promotions.
Results
The results were striking. Over the 60-day campaign, Stream’s Integrated Marketing Cloud’s Lead Generation helped in acquiring more than 5,064 leads. Out of these, 3.9% turned into a sale, resulting in 202 sales, and 7.9% turned into a service transaction, leading to 403 service repair orders. The leads were directly integrated into the manufacturer’s CRM, enabling prompt follow-up by sales staff.
The success of this campaign highlights Stream’s Integrated Marketing Cloud’s Lead Generation as an essential tool for bridging the gap between online visitors and in-store transactions. By employing this innovative approach, the automotive manufacturer not only increased leads but also successfully converted them into sales and service transactions, yielding real and quantifiable value.
Turn Website Leads Into Real Sales and Service Revenue
This automotive manufacturer generated over 5,000 leads in just 60 days and converted them into 202 sales and 403 service transactions using Stream Companies’ Lead Generation program. With seamless CRM integration and automated follow-up, they bridged the gap between online engagement and in-store action.
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